When you start advertising on a new platform, deciding how to structure C Level Executive List things can be scary because there's a risk that a bad decision now could hamper your efforts in the future. So, if you're new to managing Shopping ads or looking for new ideas to revive underperforming campaigns, I'll show you my ideal Shopping campaign. The perfect C Level Executive List shopping campaign should achieve several goals: Make it easy to get meaningful reports. Facilitate the implementation of information from these reports. Allow bidding to achieve ROAS goals. Shopping campaign structure Here are the key points on how to set up Shopping campaigns: Create “high priority” campaigns for sales, clearance items, new arrivals, and other products you want to sell first.
Set up multiple “regular priority” campaigns for different industries or product types, especially those where you expect a performance difference per C Level Executive List region. Build a “low priority” catch-all campaign with careful bidding. Here's an example of why you need a separate campaign for product segments that perform differently by region. Imagine the goal is to achieve a ROAS of 300%. As you can see, in New York, the appropriate bid adjustment to achieve the ROAS target differs between products. If all products were part of the same campaign, as in the last two rows of the table, it would be impossible to set different geographic bid adjustments, and performance could be affected by a
Ad groups should contain products where similar C Level Executive List queries should trigger an ad, or where you expect performance differences based on device, demographic, or audience list. user. As you can see, ad groups should ideally be limited to a small number of products, as this will provide the best control over queries and bid adjustments. Product groups Each product group must contain exactly one product. If you decide not to have very granular ad groups, C Level Executive List use several layers of product group splitters before splitting each product into its own group. For keyword-targeted campaigns, there is a popular structure called SKAGs (single keyword ad groups).