Apr 10, 2022
In General Discussions
There's a reason Coca-Cola has put its name on nearly every advertising surface and consumer product imaginable, and it's the same reason you can't shake off the companies that come after you with emails. emails, sponsored social media posts, and other digital content: persistence pays off. But don't credit the work ethic of these companies, not entirely, anyway. Hard work helps, but the real motivation for their branding has much more to do with an unconscious habit that has become a cornerstone of consumer psychology. This is called the Baader-Meinhof buy email list phenomenon or "the frequency illusion", and for people who want to think of themselves as super logical and always practical consumers, it probably serves as a real disappointment. The way it works is simple: once you come across something new, you suddenly start noticing it everywhere. You have probably experienced this. Maybe you've noticed someone is wearing a new style of shoe that you love, then it suddenly seems like everyone else is wearing it. Although an emerging fad, chances are you've come across this shoe in the buy email list past - the only difference is that you now notice it every time you see it. Frequency illusion meme For brands trying to market themselves to an audience, the frequency illusion is a widely used cognitive habit. But for content creators and storytellers, the value of the frequency illusion isn't as simple as slapping a brand logo on every piece of content. The logo can play an important role, but there are other opportunities for the content to take advantage of it. Why we prefer the familiar There's some debate about how many keystrokes it takes to turn a lead into a conversion, but some recent research suggests that whatever the magic number is, it goes up. According to a study by Brightfunnel, the number of B2B buy email list marketing contacts needed to complete a conversion increased by 52% between 2014 and 2015. Shoppers are faced with more options, and more and more brands and content are vying for their attention online. It is reasonable to assume that the proliferation of online content could lengthen the path to conversion for some consumers. This elongated track is also an opportunity for brands that strive to develop familiarity and trust with their prospects.